Let’s face it. Times aren’t what they used to be. It’s a rushed society and our hours dwindle fast. That makes what few minutes we can spare precious, so don’t waste them rambling.
I spent a fair amount of time researching a particular topic these past few weeks and was surprised how many sites didn’t have information nicely organized for me to easily discern. When you have something to say, be pithy and organized if you want it to be seen and remembered.
There are endless numbers of sites competing to have their voice heard in the vast world of cyberspace. You’ll be a step ahead if you follow these simple rules
- Be Pithy – In other words, don’t waste words. State your point and move on.
- Organize – Bullet point or numbering is a great way to do this. Makes it easy for the eye to move directly to the important points. Lots of information is lost in blocks of paragraphs.
- Highlight – Distinguish the important information via bold or italics. Again, bring the eyes of the reader to the important points.
- Graphic – Adding a photo or graphic creates interest and breaks up the monotony.
If people have to wade through your words like sludge to find the answer they seek, they will move on.
If your story winds around in never-ending twists that has your audience yawning and nodding, they will move on.
If you bombard your readers with too much techno-jabber that doesn’t pertain to the topic at hand, they will move on.
Remember: Sweet, short, and concise will have them leaving with a smile.